Davidoff are launching a new fragrance for men called Davidoff Adventure Eau Fraiche. As the name suggests, the new men’s fragrance is green and fresh, in contrast to the spicy original Davidoff Adventure fragrance.
The fragrance will again be characterised by actor Ewan McGregor, being positioned as ideal for the rugged yet handsome adventurer, who revels in the freshness of nature after a hard day’s exploring! With top notes of green mandarin, bergamot and neroli, building to a heart of ginger and basil, and the base is a blend of cedar wood, vetiver and musk.
The stylish transparent bottle is designed to represent an adventurer’s hip flask, showing the cool green fragrance inside, whilst the outer carton is a green, leather-look design with saddle-stitch edging.
Davidoff Adventure Eau Fraiche
The advertising campaign will feature Ewan McGregor standing next to his motorbike, enjoying a solitary moment at sundown next to a river.
This aims to evoke the excitement of his real-life adventures, Long Way Round in 2004 (his 20,000-mile round-the-world motorcycle journey) and more recently, Long Way Down (his motorcycle expedition from the northernmost point of Scotland to the southernmost tip of Africa).
Davidoff Adventure Eau Fraiche fragrance for men will be available as a 50ml and 100ml EDT. Plus there will also be a 150ml shower gel and 75g deo stick to complete the range.
