Estée Lauder have unveiled the latest addition to its moisturising portfolio. “Hydrationist” is said to replenish thirsty skin with youth-inducing moisture lasting up to 24 hours and will make its UK debut in Harrods from February 2010.
Moisturisation is so important because dehydration accelerates the skins’ ageing process. So basically, if you want to slow down the ageing process, hydrating or moisturising the skin needs to be addressed as a priority.
Estée Lauder Hydrationist Moisturisers
Hydrationist is a new travel size moisturiser which delivers an immediate burst of hydration that reaches where skin needs it most, as well as a long-lasting moisturisation effect which helps skin to absorb water and keep it “locked” inside.
It is also enhanced by a concentration of the minerals magnesium, calcium and zinc, which help skin to carry out its own natural daily functions more efficiently, such as moisture barrier repair.
Estée Lauder claim that on application, Hydrationist makes the skin feel softer, smoother and more hydrated, with thirsty skin being replenished with up to an 81% immediate moisture boost. Skin will also stay hydrated for up to 24 hours and the appearance of fine, dry lines diminishes.
They also claim that regular application of Hydrationist works over time to help skin build and maintain a naturally strong moisture barrier, strengthening it by up to 50% after four weeks of continued use. It also helps skin maintain its own natural moisture for deep, long-lasting and sustainable hydration.
Hydrationist is available in three versions:
- a Creme for Dry Skin
- a Creme for Normal/Combination Skin
- a Lotion for Normal/Combination Skin
Each of these 50ml travel size moisturisers will be priced at around £32.
