Airport tax free is more expensive than shopping online
August 20th, 2010 by Rob | Filed in Air Travel, Travel News, Travel Size ProductsBuying your travel size toiletries online makes even more sense according to the latest study by Kelkoo. Online goods were found to be 12% cheaper than high street stores and are even 6% cheaper than the so called tax free shops in Europe’s 10 busiest airports.
With the summer holiday season underway, many UK travellers will be taking advantage of tax free shopping at the airport. More than half of UK consumers believe that tax free airport shops offer average savings of 20% or more compared to recommended retail prices on the high street, but a new report released by shopping comparison website Kelkoo, reveals that airport shops may not be offering the bargains you expect.
Contrary to popular belief, tax free goods in European airports are on average just 6.2% cheaper than those in local high street stores, with Heathrow Airport offering the worst overall discounts out of any major European airport (3.1%).
Tax free shopping across Europe is big business, with consumers spending over €2.8 billion last year alone, making savings of 6.2% (€185 million) compared to standard high street prices. However, by shopping online for the same goods, consumers could have saved a further 6.1% (€171 million) which would have equated to a total saving of 12% (€355 million) over high street stores.
The report, commissioned by Kelkoo, and produced by the Centre for Retail Research, examines the difference in prices between high street stores, tax free shops in airports and online retailers across Europe.
Save more on health and beauty products
Health & beauty (39%) along with luxury, fashion & electricals (31%) account for 70% of all tax free retail sales in Europe. While Europe’s airport tax free outlets offer savings against high street prices in these categories ranging from 6% to 10%, online discounts are typically higher at 12% and 13% respectively. In fact, Europe’s online retailers offer consistently higher savings on all categories except for tobacco!
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